The Number One Thing Every Small Business Can Do To Thrive Now

If you want to survive and thrive in a small business during the pandemic, the number one thing you can do is to pivot to a digital-first mindset.

That’s the upshot of the VISA Back to Business Study, which looks at how consumers and small businesses—from tiny one-person ventures to job-creating employers—are adapting to the current business environment by embracing digital payments.

“Consumers are really demanding it, and small businesses are saying I have to support that going forward,” says Kevin Phalen, VISA’s head of global business solutions. “Those that have taken this as an opportunity will survive and thrive.”

VISA surveyed 4,500 consumers and 2,000 small businesses in eight countries—the U.S., Canada, Brazil, Germany, Ireland, Hong Kong, Singapore and the U.A.E.—from June 18 to June 29.

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